Episode 9
Make The Tough Lessons Mean Something - From Parts Guy to MSO with Rick Kersey
Rick Kersey, a multi-shop owner in Oregon, started his automotive career at a parts counter. His relentless drive and motivation propelled him through the ranks, leading to the realization that owning his own shop was the next logical step. With unwavering focus, Rick took the plunge, navigating the challenging lessons that new owners often face. Undeterred, he developed a deep understanding of what makes a shop thrive. Continually striving for more, Rick ventured into new industries and expansions, learning costly yet invaluable lessons along the way. Through creativity, leveraging his extensive experience, and a strong emphasis on building a robust culture, Rick has not only expanded his business but has also far surpassed his original goals.
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